LEAD™ Car Wash Training, an online training program designed specifically for car wash managers, won a coveted Brandon Hall Group silver award for excellence in the Frontline Leadership Development category. Brandon Hall Group operates the largest and longest-running awards program in Human Capital Management. 

International Carwash Association’s LEAD online car wash manager training program is specifically geared toward car wash managers. Training modules typically last 20-30 minutes and consist of videos, text, audio, interactive learning games and workbook activities. Since its launch in 2021, LEAD has trained more than 4,500 workers from more than 400 car wash locations. The satisfaction rating is an outstanding 97%. In 2022, LEAD was honored with the Brandon Hall Group bronze award for Best Association Professional Development Program.

“We've worked so hard to bring a high quality, industry-specific, consistent training program to the car wash industry and I'm so proud for it to be recognized,” said Claire Moore, ICA chief learning officer. “Thank you to all of the car wash companies that have supported this initiative over the last two-and-a-half years; we're just getting started!”

“Our award winners are relentless in their pursuit of excellence,” said Brandon Hall Group Chief Executive Officer Mike Cooke. “We have received some of the most innovative use of HCM strategy that we have seen in the last 30 years, and in most cases, technology and collaboration across departments have helped them achieve amazing business results.”

Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based on these criteria:

• Alignment to their business need and environment
• Program design, functionality and delivery
• Adoption, integration, user experience, innovation and creativity
• Overall effectiveness, impact and measurable benefits

Excellence Award winners will continue to be honored at Brandon Hall Group's HCM Excellence Conference, February 13-15, 2024, at the Hilton West Palm Beach, Fla. Select winners also will serve as presenters in breakout sessions, sharing their leading practices during the conference. You can view the complete list of winners here: https://excellenceawards.brandonhall.com/winners/

About LEAD – Car Wash Training

LEAD – Car Wash Training, which launched in 2021, is a rigorous online training program designed specifically for the needs of car wash managers, delivering the most comprehensive, interactive set of industry-specific content — tested and validated by industry professionals. A comprehensive and effective training program that offers one-of-a-kind solutions, LEAD gives car wash teams the tools to operate more effectively and make better decisions.

The program offers 47 management courses in four competency areas: talent management, communication and service, sales and marketing, and leadership. A fifth competency area, finance and operations, is scheduled to debut in 2024.

About International Carwash Association

International Carwash Association (ICA) is the nonprofit organization representing the car wash industry in the United States and around the globe. Its members own, operate or support nearly every car wash business in dozens of countries. ICA offers the world’s largest car wash events and exhibitions, the leading online manager training program (LEAD™), news and inspiration through CAR WASH Magazine™ and a variety of industry research products (Pulse™).

About Brandon Hall Group™

Brandon Hall Group is a professional development company that offers data, research, insights and certification to learning and talent executives and organizations. The 2023 Brandon Hall Group HCM Excellence Awards™ – known as the “Academy Awards of Human Capital Management” – recognize best practices for initiatives in learning and development, talent management, leadership development, talent acquisition, human resources, sales performance, diversity, equity and inclusion, and the future of work. The awards recognize the best organizations that have successfully developed and deployed programs, strategies, modalities, processes, systems and tools that have achieved measurable results.