Kleen-Rite Corp., the largest family-owned car wash distributor in the country, has been a reliable supplier to the car wash industry for over 60 years. They are proud to announce their recent acquisition of Fragramatics, a respected fragrance and vacuum machine manufacturer in the car wash industry.
Kleen-Rite has been a Fragramatics customer for over 30 years, and recognizes the consistent quality of products that have been delivered over those decades. With that in mind, Kleen-Rite will focus on continuing that quality while making a significant investment in inventory and manufacturing efficiency. The result will be shorter, more reliable lead times, and ultimately a better customer experience. It’s important to note that Kleen-Rite will now be offering the full line of Fragramatics fragrance and vacuum units, while continuing to carry repair parts and accessories for them.
“Fragramatics has been a well-known, longstanding brand in the car wash market – specifically for the self-serve segment. We have many customers with legacy products from Fragramatics, and it’s an important line for us,” said Keith Lutz, Kleen-Rite Vice President. He added, “Not only does the acquisition give us the ability to provide product and continuity to that line, it also provides an opportunity to help the self-serve segment by making sure the product continues to be available. Self-serve is often the forgotten part of the industry. We want to position ourselves to champion the self-serve segment.”
Larry Ingram started Fragramatics in 1978 when he was looking for a better way to increase income at his own car washes. Starting with the original novel concept of a pedestal mounted fragrance dispenser, Fragramatics now sells a robust variety of different fragrance machines, air machines, vacuum islands, and combination vacuums. All machines are built and shipped from their facility in Pine Bluff, Arkansas.
After many years building the esteemed brand, Ingram will now pass over operational control to Kleen-Rite. Honoring the brand’s legacy and maintaining the company’s family atmosphere will be a priority for Kleen-Rite, and all current employees will be retained. Car wash owners and operators can look forward to many more years buying Fragramatics products that hold to the highest quality standards – now enhanced with improved reliability of delivery.
