New, targeted questions provide additional insights on trending marketing initiatives, growth opportunities and operators’ investment plans. 

On March 7, International Carwash Association released its Q1 2024 edition of The Pulse Report, a quarterly report that provides the latest in car wash consumer research and industry data, combined with actionable insights for car wash operators and retailers.

“With ICA’s Pulse research, we aim to help businesses understand the value of research data and how it can influence decisions,” said Eric Wulf, CEO of ICA. “The data and analyses in The Pulse Report don’t just outline trends, they identify actionable insights meant to help our members’ businesses succeed.”

The Pulse Report Q1 2024 features insights from ICA Pulse™ consumer research and car wash industry surveys conducted in February 2024. The survey data and analyses address longitudinal tracking along the lines of customer satisfaction, churn intent and membership sales as well as specific questions intended to spotlight various aspects integral to the success of a business in the car wash industry.

“In the latest round of surveys, we explore three targeted topics from the perspective of the consumer as well as the operator/supplier. The result is comprehensive, exclusive data on subjects specific to the industry, designed to help car wash operators and suppliers make more informed decisions,” said Bob Klein, research director at ICA. In Q1 2024, we look at operators’ investment plans, marketing tactics and growth opportunities with amenities and sites.

Also new for the Q1 2024 issue of The Pulse Report is exclusive commentary from market research analyst Alex Chausovsky. He provides economic insights for 2024 and explains how these factors could, potentially, impact those involved in the car wash industry.

Pulse™ is International Carwash Association’s proprietary research brand. The Pulse Report is released quarterly to ICA individual members and corporate supporters and is available for purchase to non-members. Find out more about Pulse at www.carwash.org/pulse and join now for access to this latest research and the full report: carwash.org/join.