Brand new detailed reports by wash type and region available

ABOUT THE METHODOLOGY

• INCIDENCE: How has the mix of home vs. professional car washing changed?
• VALUE: What do consumers most value in car wash services?
• BARRIERS: What would make consumers want to wash (or wash more often) at a professional car wash?
• DIFFERENTIATION: What factors influence consumer preference for one wash over another?

WHO RESPONDED?

• 1,800 respondents
• Must own or lease a vehicle
• 18 years or older
• Data weighted to the U.S. census

KEY FINDINGS

Here’s a few highlights:

• Americans love a clean car—no matter what. Even amid the “retail apocalypse,” a recent downturn where retail businesses failed at a rate not seen since the Great Depression, car wash operations continued to thrive.
• There was a marked increase in the percentage of customers who chose a professional car wash most often, while DIY car washing declined. A record setting 83% of Americans washed their vehicle at a professional wash in 2019.
• The study contains additional actionable learning about customer insights to help improve the customer experience and increase customer wash frequency.

PACKAGES AVAILABLE

• Complete Package, $950 | Full executive summary, featuring detailed analysis of all findings from the research, plus the complete data set and breakdown of all research
• Complete U.S. Brochure: $450 | A full detailed analysis of all findings from the research
• Report Package by Wash Type: $750 | An executive summary analyzing the findings from the wash type of your choice, plus the data set for that wash type
• Data by Region: $500 | The data report for the U.S. region of your choice

To get these insights immediately, visit www.carwash.org/consumerstudy.