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ICA First-Ever Weekly Livestream Reaches An Audience of Nearly 6,000

April 1, 2020

2 minute Read

Last week, International Carwash Association hosted the first-ever edition of its weekly livestream, CAR WASH Magazine Live. Hosted by CAR WASH Magazine Editor-in-Chief Matt DeWolf, the inaugural episode featured guests Tom Hoffman, Jr., Owner of Hoffman Car Wash, and Eric Wulf, ICA Chief Executive Officer.

The episode covered a variety of issues related to the COVID-19 pandemic—including resources and details shared by ICA, how Hoffman Car Wash has handled the issue in the virus hot spots in New York State, and the pandemic’s overall effects on wash owners, operators, and the industry at large. You can watch it now on Facebook or on the ICA YouTube channel.

This week’s episode, airing April 2 at 11:30 AM Central, will help operators and owners navigate the latest stimulus bills in the United States (CARES and FFCRA) from both human resources and business perspectives. Have questions on what the bill requires you to do, how to navigate next steps, and what to consider as you manage your team? Then this episode is for you.

Our guests this week will include Claudia St. John, President of Affinity HR Group and Joanna Johnson, President of Johnson Policy Associates. Plus, we’ll talk with Andrew Zamora, President of Racer Classic Car Wash, about how his wash is managing COVID-19 and staying active in their local community.

The first episode had more than 300 viewers during the livestream, and at press time had reached 5,750 people in the past week. We hope you’ll be counted among this number for this week’s episode, April 2 at 11:30 AM Central. To watch, visit the ICA Facebook page at www.facebook.com/carwashorg, but if you can’t make the scheduled stream, no worries. Watch any time afterwards on Facebook, or visit our YouTube channel.

Have ideas about a feature for an upcoming episode? Contact Matt DeWolf, Editor-In-Chief of CAR WASH Magazine, at mdewolf@carwash.org.

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