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Hoffman InnovateIT Expands Sales Team, Strengthening Presence in Southeast and Western U.S.

February 7, 2025

2 minute Read

Hoffman innovateIT Car Wash Equipment Company, a leader in manufacturing durable, high-performance car wash equipment for high-volume operations, is proud to announce the addition of two new sales representatives to its team. This strategic expansion underscores Hoffman innovateIT's commitment to serving car wash operators nationwide and marks a significant milestone in the company's continued growth.

With this expansion into the Southeast and Western United States, Hoffman innovateIT strengthens its ability to bring its cutting-edge solutions—including tunnel equipment, backroom equipment, water treatment systems, and more—to car wash operators across the country. This expansion is further enhanced by the addition of highly experienced car wash industry professionals to the sales team.

Scott Krissel, based out of Watkinsville, GA, joins Hoffman innovateIT as the Southeast Regional Manager, bringing extensive operational expertise to the role.

Alec Shaffer, based in Houston, Texas, will serve as the Western Regional Sales Manager. Alec's deep industry knowledge spans equipment sales, distribution, and car wash operations. Together, Scott and Alec bring over 30 years of combined experience to Hoffman innovateIT.

Joe Lawless, Hoffman innovateIT's Sales Leader, expressed his support and enthusiasm about the move:

"Adding seasoned professionals like Scott and Alec to these key regions allows us to broaden our reach and ensure that more operators have access to the durable, innovative equipment they need to thrive. This expansion reflects our mission to support car wash businesses in delivering a superior wash experience while optimizing operational efficiency."

Tom Hoffman Jr., CEO of Hoffman innovateIT and Hoffman Car Wash, shared his thoughts on this important addition to the team:

"The addition of these sales representatives is a testament to our growth as an industry leader. As we expand into new regions, we remain committed to empowering car wash operators with the tools and support they need to succeed. It’s an exciting time for Hoffman innovateIT, and we’re thrilled to bring our expertise to more distributor partners and customers across the nation."

As a trusted partner to car wash operators, Hoffman innovateIT is known for designing and delivering equipment that is built to last, requiring minimal maintenance while maximizing uptime and profitability. The company’s deep roots in the car wash industry, combined with its operator-centric approach, continue to position it as a top choice for high-volume operations nationwide.

For more information about Hoffman innovateIT and its comprehensive range of car wash solutions, visit www.hoffmaninnovateit.com.

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