EverWash has announced a rebrand to its visual identity and brand mission that reflects a deep dedication to its car wash partners. Coinciding with the unveiling of the new logo and branding,
EverWash will also be rolling out a new corporate message of “That’s Happy Washing” and an updated app that will focus on engaging both car wash owners and their customers. The rebrand solidifies the company’s stance as an industry leader offering marketing innovations and unparalleled client service.
“EverWash’s vision is to become the most trusted and most innovative company in the car wash industry,” said Scott Caplan, CEO and Co-Founder of EverWash. “Our mission of ‘Happy Washing’ is to build a seamless experience for our partners. This rebrand is not just an exterior wash – we have taken this opportunity to evolve and improve our approach in the market as a whole. We continually strive to be better at everything that we do every day for every client.”
The new EverWash logo is an evolution of the company’s previous logo, with a look and feel that embodies their tireless determination and genuine care for its clients and user’s experience. The new logo and color palette reflect the company’s approach to their work: energetic, passionate, and innovative. The new branding was developed in partnership with Dear Future, a New York-based marketing and design agency that has worked with brands like Jessica Alba's The Honest Company.
Our new logo and branding really embodies the Happy Washing experience we believe is at the core of EverWash's service,” said Max Pulcini, EverWash’s Director of Marketing and Communications. “By going with a sleek, more modern logo, we are positioning ourselves as a tech company more so than a car wash chain or brand. The added personification of the car icon with our signature Happy Washing smiles echoes the smiling faces and positive car washing experiences of our members and wash partners alike.