DRB announced the launch of a new mobile app for Pure Auto Wash’s 33 car wash sites located at convenience stores owned by K&G Petroleum throughout Colorado and Nevada.
Pure’s branded car wash app, powered by DRB’s Beacon Mobile technology, allows it to provide customers with a convenient way to purchase, manage and redeem carwash services directly from their smartphones.
Pure Auto Wash plans to use the app to roll out a monthly membership plan to customers while also providing a loyalty plan to drive pay-as-you-go visits for customers not interested in a monthly commitment.
“Beacon Mobile represents our commitment to providing a comprehensive ‘one-stop-shop’ experience for customers seeking food, fuel and carwash services,” said Amar Preet Puri, K&G co-owner. “By leveraging DRB’s technology, we’re modernizing our approach to meet today’s digital-first consumer expectations.”
Leveraging its existing investment in DRB’s Director® enterprise management solution for in-bay automatic washes, K&G selected Beacon Mobile to streamline customer interactions and maintain its market position in the competitive carwash sector.
“Our partnership with K&G exemplifies DRB’s mission to modernize the carwash customer experience through cutting-edge mobile technology,” said Alison Amira, senior director, engagement solutions. “Beacon Mobile empowers convenience store carwash operators to offer frictionless, modern solutions that meet the increasing digital expectations of today’s consumers. The app drives increased retail traffic which is the precursor to driving increased membership. So, not only does Beacon Mobile enable IBAs to launch membership programs, [but] it also helps them grow rapidly.”
The Pure Auto Wash app is now available for download on iOS and Android platforms.