Mammoth Holdings, LLC, an Atlanta-based conveyor car wash operator, announced that Dave Hoffmann, who served as CEO of Dunkin’ Brands from July 2018 until its $11 billion sale to Inspire Brands in December 2020, will be joining Mammoth’s board of directors as well as being an active advisor and investment partner. Hoffmann joined Dunkin’ in 2016 as president, and prior to Dunkin’, Hoffmann spent 22 years at McDonalds most recently as President of McDonald’s High Growth Markets and prior to that President of McDonald’s Asia Pacific, Middle East & Africa Markets.
Gary Dennis, Mammoth’s co-founder, CEO, and Chairman said, “Dave Hoffmann is an extraordinary business executive and leader. We could not be more pleased that he is joining Mammoth’s board of directors and has invested in Mammoth.” Dennis added, “The brand and digital transformation he oversaw at Dunkin’ [Brands] was remarkable, and we are excited to have someone of his caliber advising us on Mammoth’s growth and investment strategy.”
Marcus Kittrell, Mammoth’s Executive Vice President, said, “Dave [Hoffmann] has led big brands with thousands of units driven by owner-operators of all sizes.” Kittrell continued, “He gets that our operator-focus is a key part of what makes Mammoth special and will help us take our store operations to a whole new level of excellence in the coming years.”
Dave Hoffmann said, “I’m excited to be joining such a talented team of entrepreneurs, and I look forward to working with the leadership team to accelerate growth and scale in the US. Over the past 25 years, I’ve worked shoulder-to-shoulder with operators across the United States and the globe, and I’m thrilled to partner with Mammoth as we build on the unique DNA of its owner-operator led business model. I’ve been tracking Mammoth’s progress for some time now, and I believe in the huge potential ahead of us.”
Mammoth is the seventh-largest conveyor car wash operator in the United States according to Commercial Plus’s Top 100 list. Mammoth’s multi-brand portfolio includes Marc-1, Wash Me Fast, Swifty, Ultra, Finish Line, Wiggy Wash, Shine On, Pit Stop, Lulu’s, Ollie’s, and now PureMagic, among others.
