The latest ICA study of wash consumer behavior is in, and it busted records. In 2019, 83% of Americans washed their vehicle at a professional car wash! And this trend could mean big opportunities for you. But the insights in the Consumer Study don’t stop there. You’ll also get a clear picture of American car wash consumers’ behaviors and preferences.
The analysis of the complete report is 24 pages long and available on its own, or packaged with the complete question-and-answer data set. And as you requested in past years, you can now also purchase segmented versions of the data that drill down either by wash type or by U.S. region.
Get these insights right now at carwash.org/consumerstudy.