International Carwash Association (ICA), the world's largest organization for car wash professionals, today announced a series of activities and celebrations of the industry's 100th birthday in 2014.
Frank McCormick and J.W. Hinkle opened Automobile Laundry in Detroit, Mich. in 1914 as the first production line car wash in the world. Prior to this, car cleaning was largely done individually by hand. What started as a niche business in the Motor City has become a global industry, with more than 150,000 retail car wash locations worldwide.
ICA will be leading the industry through the 2014 anniversary year in three ways:
This certainly is a special milestone for our industry, said ICA CEO Eric Wulf. We're looking forward to sharing stories and celebrations throughout the year, particularly through social media and our magazine.
In addition, the 100-year anniversary provides a unique opportunity for the Association to commemorate its progress over the last century and its vision for the future with a new set of corporate brand marks and guidelines.
It was the perfect time for us to take a fresh look at where we've come from, where we are, and where we are going as an industry and association, said Wulf.
The anniversary also provides the inspiration for a new exclusive membership opportunity for the car wash equipment manufacturer and supplier community. In honor of the 100 years of the car wash industry, the Association has launched Century Club. The club is designed to provide an exclusive opportunity for vendor members to show support for the industry as it looks toward the next 100 years.