Amplify Car Wash Advisors, a car wash advisory firm founded by Bill Martin and Jeff Pavone, is expanding. Brad Mann joins as vice president of mergers and acquisitions and Lanese Barnett joins as vice president of business development.

Mann will oversee car wash mergers and acquisitions for the firm with a goal of helping operators maximize their value by improving operations and strategic positioning.

Barnett will lead the firm’s brand awareness and marketing efforts to connect car wash owners with a team of trusted advisors that can help navigate the process of growing or selling their business.

“We are excited to welcome Brad and Lanese to the team,” said Jeff Pavone, partner at Amplify Car Wash Advisors. “They bring with them decades of experience in the industry and further position Amplify as experts in the space. With the car wash business growing at a rapid pace, small operations are highly valuable. We want to ensure owners understand all their options when looking to sell, partner or grow. Our team is here to do that.”

Mann founded The Wash Factory express car wash in 2010 in Denton, Texas. After growing to seven locations across two states, Mann sold the chain to International Car Wash Group in 2019. Mann served as a director on the International Carwash Association Board from 2017-2020. Before entering the car wash industry, he worked in health care and technology sales.

Barnett brings more than a decade of experience in the industry specializing in brand management, marketing and corporate communication. Previously working on the operator side, Barnett has a deep knowledge of what it takes to run a successful multi-site car wash operation. She is a current director on the Southwest Car Wash Association Board. Prior to joining the car wash industry, she worked for a marketing communications agency.